Thirteen Lune Expands Via Partnership with Takealot in South Africa

Thirteen Lune, a leading platform designed to inspire global beauty discovery, has initiated a global expansion through a strategic partnership with Takealot, South Africa’s largest online retailer and leading e-commerce ecosystem.

The partnership marks Thirteen Lune’s international debut, bringing a curated portfolio of beauty brands directly to consumers across South Africa later this year.

The expansion will officially go live on Takealot in Q4 2026, anchoring a broader multi-stage rollout that will include localized activations, interactive retail pop-ups, and long-term brand building across the region.

The expansion marks a major operational milestone for Thirteen Lune, officials said, and its founder and CEO, Nyakio Grieco.

“Taking Thirteen Lune global starting in South Africa is both a critical business expansion and a deeply personal homecoming,” said Grieco. “My father dedicated years of his life’s work to South Africa, so returning to the continent that shaped my family’s legacy to launch a platform built on heritage and equity is a lifelong dream. We are entering the market as a true disruptor—hyper-focused on serving everyone by creating a direct pipeline for South African consumers to discover leading US and global beauty brands.”

Streamlined Access

Through Takealot’s digital ecosystem, reaching millions of active online shoppers nationwide, South Africans will gain streamlined access to Thirteen Lune’s curated beauty offerings across skin care, hair care and cosmetics. Highlights of the upcoming launch will include Grieco’s clean skin care line, Relevant Beauty, alongside a curated list of cult-favorite global brands. The complete brand partner lineup will be revealed in the coming weeks.

“This is far more than the launch of new beauty brands. It represents another important step in our ambition to build South Africa’s most trusted beauty destination,” said Ryan Ferreira, head of retail, Takealot. “We are incredibly proud that Thirteen Lune selected Takealot as its exclusive South African partner – not simply because of our scale, but because of our shared belief that eCommerce can create opportunity, celebrate founder stories and make exceptional products accessible to more people. Together, we’re introducing some of the world’s most exciting beauty brands to South Africa while laying the foundations for a beauty ecosystem that will continue to grow for years to come.”